Book Reviews - Communication
Title
first impressions, Creating WOW Experiences in Your Church
Author
Mark L. Waltz
Publisher
Group Publishing, Loveland, CO  2005
Review
As Pastor of Connections at Granger Community Church, Waltz has a wealth of hands
on, day-to-day experience in welcoming people the moment they pull into the parking
lot of the church. Waltz has written an easy to read book filled with both practical
examples as well as insightful questions that will certainly stir your imagination in
identifying and implementing ways to serve your potential members.

Waltz shares two simple but powerful models with us:
  • H-E-L-L-O [say Hello, Engage, Listen, Listen, Offer assistance]
  • S-H-A-P-E [Spiritual gifts, Heart, Abilities, Personality, Experiences]
These, alone, are worth the price and will have an immediate impact on improving your
welcoming ministries.

If you are thinking of starting a "First Impressions" team at your church, you will find this
book a useful guide filled with "earned wisdom". If you are evaluating and interested in
improving your welcoming ministry, this book will be a valuable resource for your
planning team.

Selected Brief Quotes
“The people who come through your doors on the weekend are initially making decisions as
consumers. Whether they return rests on their entire experience on your campus. They leave
asking the same questions they ask of businesses throughout the week: 'Was this worth my
time? Do the people care about me? Am I valued here?' How will your guests answer these
questions?" (pg. 17)

“We need fresh eyes. We need the eyes of our first-time guests. ... You might try to visit your
church for the 'first' time all over again. Slow down. Enter the parking lot asking,'Are the
parking spaces visible?' Pay attention during your walk to the building. ... Are members of
your greeting team situated in helpful places? ... For most of us, it has been a long time since
we experienced what our first-time guests encounter." (pg. 25)
The Center for Parish Leadership
Equipping Catholic Leaders ~
Believing in Strong Parishes